2024 ABAW X GOLDEN AGE CHINESE NEW YEAR FESTIVAL

Last Saturday, we took centre stage as the proud title sponsor of the Asian Business Association of Whitehorse Chinese New Year Festival, joining the vibrant celebration of the 2024 Lunar New Year in the heart of Box Hill.

Our Managing Director, Jeff Xu, graced the stage with inspiring words, reflecting on a decade of support for Box Hill’s Chinese Culture Celebration. “For the past ten years, we’ve proudly supported the Chinese New Year events, mid-festival celebrations, and various community activities since 2016. It’s a tradition close to our hearts, and we’re honoured to strengthen ties with the local community,” said Jeff.

The day was filled with captivating live performances, delectable food stations, thrilling rides, vibrant displays of Chinese traditions, and an adorable Petting Zoo. The night culminated in a spectacular fireworks display, adding an extra spark to the festivities.

A heartfelt thank you goes out to the Asian Business Association of Whitehorse and Bihong Wang for inviting us to be part of this esteemed event. It was an incredible day filled with meaningful connections with Australia’s influential leaders while ringing in the Year of the Dragon — an emblem of bravery, intelligence, power, and independence in Chinese culture.